I really enjoy sending people information about homes on the MLS. It helps my clients feel as if they "need" me for home searching. Of course they need me when it comes to setting up appointments, making negotiations, and allowing the entire buying process to be a breeze (on their part) BUT they by no means need me to find a home.
It is 2009 and the internet is #1 tool when it comes to searching for a home! Why wouldn't it? Every single home on the market is on the MLS. Of course there are a few FSBO's that are not and even the occasional pocket listing. (This of course is where a Realtor CAN help)
Most of the websites that Realtors use have listings on them. Some have 10 or so. Others have maybe a few hundred. People don't have the patience anymore to look through 10 or even 100. Buyers are looking to narrow their search down to price, square foot, area, land, amenities, etc. We should all have the capabilities to add an IDX search to our websites so why the heck wouldn't we? Why wouldn't we use key search phrases such as "Nashville MLS search" or "Franklin MLS search" to focus on in our SEO ? Home buyers KNOW exactly what an "MLS Search" is. Most markets have a public MLS search but not everyone knows what it is so why wouldn't we want to be that search?
After enough searches they will more than likely leave contact info because they want to continue using the free MLS search! This has proven to help me get more clients and eventually help them in their search for that perfect home.
Keller Williams Realty
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